Summer billboards that appeal to Millennials

Ads & Ends
Nanette Franco-Diyco

Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at the Ateneo to go around the metropolis and photograph what billboards truly stood out as the most striking and appealing to each of them. At the very beginning of the semester, they had been grouped into six workshop teams named after advertising agencies, and had been competing with one another and pitching for ad jobs “here and there and everywhere.”

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Love never dies

By Noel Vera

Richard Abelardo’s Mutya ng Pasig (Pearl of the Pasig, 1950) at first glance plays like a musical version of Wuthering Heights (Doña Sisang’s LVN Pictures was known for its many musicals): the star-crossed lovers separated (this time due to a false accusation and a prison term); the woman marrying another; the death in mid-narrative; the man haunted by ghosts of memories past.

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