QC, the next wellness capital of Asia? City of the Stars eyes medical tourism agenda

By Nickky Faustine P. de Guzman, Reporter

QUEZON CITY aspires to be the “wellness capital of Asia,” said Mayor Herbert Bautista at the QC Medical Tourism Stakeholders Summit on June 6. This endeavor entails time, infrastructure, and public-private partnerships, among others. But what the city of three million people currently has to offer is its “good doctors and nurses who have handle of the English language” and its many “good hospitals,” he said.

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Effective humor behind a serious product

Ads & Ends
Nanette Franco-Diyco

I HAVE BEEN noticing a few teaser ads on television that entice the viewer to follow the story on social media. Quite predictably, what’s left to see would be the hard-sell pitch for the viewer whose attention the TV teaser ad has captured. It’s a good media strategy, luring more of the target market to pay attention to a whole new much longer ad material.

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Can you trust a salesperson?

Getting the edge in professional selling
Terence A. Hockenhull

AS THE VALUE of a purchase increases, customers become increasingly concerned about wasting money, buying the wrong thing or committing to something that may have far-reaching, and possibly negative consequences on their businesses. At some point between first meeting with a salesperson and issuing a purchase order, the customer must think, “I trust this guy; I can do business with him.” He must believe what the salesperson is saying about his products or services and must be certain that the product is being sold, not for the benefit of the salesperson but to advantage himself and his company.

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