TBWA wins Agency of the Year Award

Ads & Ends
Nanette Franco-Diyco

TBWA\Santiago Mangada Puno, which already broke records by winning five Agency of the Year awards (in 2003, 2004, 2005, 2010, 2011), sparkled anew over the weekend at Boracay by bagging the Kidlat Agency of the Year Award for 2016, the most prestigious and sought after local creative award of the Association of Advertising Agency Awards of the Philippines (4A’sP).

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The importance of cross selling

Getting The Edge In Professional Selling
Terence A. Hockenhull

LARGE COMPANIES which carry hundreds of different items will often task individuals to sell specific lines or products. One of my clients is a major reseller of software, hardware, consumables, and peripherals. Tasking individuals to pick up the responsibility for one of these four areas makes sense. Indeed, even the hardware division is broken into laptops, portables, desktops, office applications, and servers!

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