Like doctor, like salesperson

Getting The Edge In Professional Selling
Terence A. Hockenhull

IMAGINE WALKING into a doctor’s office and sitting down in front of a physician. Before you start to explain what is wrong with you, your doctor pulls out a prescription pad and starts to write down the names of medicines you need to pick up from the pharmacy. Little wonder that with all the illnesses and symptoms you might have, and all the pharmaceutical products available, the doctor almost certainly will have prescribed totally inappropriate, probably costly and potentially dangerous drugs.

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