Ads & Ends
I WILL never forget one of the many advertising and public relations basics which the late communications guru and ad industry icon Antonio R. de Joya hammered into his companies’ art directors. Continue reading “Realism with Biogesic”
SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with hateful videos on YouTube.
Continue reading “Google: machine learning may fix ad placement dispute”
ANKARA — An April fool’s day advert from the Turkish confectionery giant whose stable includes top brands Godiva and McVitie’s has proved to be no laughing matter, inciting controversy and a dive in its share price.
Continue reading “April fool’s advert no joke for Turkish sweet giant”
Ads & Ends
TBWA\Santiago Mangada Puno, which already broke records by winning five Agency of the Year awards (in 2003, 2004, 2005, 2010, 2011), sparkled anew over the weekend at Boracay by bagging the Kidlat Agency of the Year Award for 2016, the most prestigious and sought after local creative award of the Association of Advertising Agency Awards of the Philippines (4A’sP).
Continue reading “TBWA wins Agency of the Year Award”
Getting The Edge In Professional Selling
Terence A. Hockenhull
LARGE COMPANIES which carry hundreds of different items will often task individuals to sell specific lines or products. One of my clients is a major reseller of software, hardware, consumables, and peripherals. Tasking individuals to pick up the responsibility for one of these four areas makes sense. Indeed, even the hardware division is broken into laptops, portables, desktops, office applications, and servers!
Continue reading “The importance of cross selling”