Getting the edge in professional selling Terence A. Hockenhull Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective investigation skills. Assumptions about the client’s needs are usually made and products or services are frequently presented long before there is a clear understanding of the client’s requirements. This often results in the salesperson facing a customer who is … Continue reading Terms of engagement
By Michael Angelo S. Murillo, Reporter
MOUNTAIN DEW’S recognized reputation as a brand championing passion and having fun was put front and center recently as it set up in the country the first-ever Dew Nation HQ Adrenaline Park.
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AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label it as providential that McCann received two priceless international Cannes awards the following week from across the continent for two advertising campaigns. Continue reading “McCann Worldgroup wins Cannes awards for radio”
SAN FRANCISCO — Facebook on Tuesday said that advertisements will begin popping up on Messenger home screens globally after promising tests with users in Australia and Thailand. Continue reading “Ads heading for Messenger home screens globally”
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INTERSESSION, the counterpart of a summer session at the Ateneo which is now in the midst of its new school calendar, ends today. Continue reading “Top admen share creativity hacks with students”