Your Weekend Guide (April 28, 2017)

PERFORMANCE TOP STREET dancers from all over Asia will perform in Japan Foundation, Manila’s Dance Dance Asia: Crossing the Movements on April 28, 8 p.m., and April 29, 3 p.m., at the Teresa Yuchengco Auditorium, De La Salle University, Manila. For details, visit PULP SUMMER SLAM 17: Redemption, the 17th edition of Southeast Asia’s largest and longest-running metal festival, will be held on April … Continue reading Your Weekend Guide (April 28, 2017)

Pretty brochures; pretty useless!

Getting The Edge In Professional Selling
Terence A. Hockenhull

Last month, I conducted a review of our sales collaterals. 2016 saw us give away umbrellas, coffee mugs, insulated drinks bags, and calendars. Nothing very sophisticated; nothing particularly expensive. Notwithstanding, these freebies are an important part of marketing. Looking at printing charges for 2016, we ran through a couple of thousand brochures and flyers. Although my sales team equip themselves with a handful of flyers each time they go out to see their clients, most of the time we hand these out at exhibitions.

Continue reading “Pretty brochures; pretty useless!”