QC, the next wellness capital of Asia? City of the Stars eyes medical tourism agenda

By Nickky Faustine P. de Guzman, Reporter

QUEZON CITY aspires to be the “wellness capital of Asia,” said Mayor Herbert Bautista at the QC Medical Tourism Stakeholders Summit on June 6. This endeavor entails time, infrastructure, and public-private partnerships, among others. But what the city of three million people currently has to offer is its “good doctors and nurses who have handle of the English language” and its many “good hospitals,” he said.

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Effective humor behind a serious product

Ads & Ends
Nanette Franco-Diyco

I HAVE BEEN noticing a few teaser ads on television that entice the viewer to follow the story on social media. Quite predictably, what’s left to see would be the hard-sell pitch for the viewer whose attention the TV teaser ad has captured. It’s a good media strategy, luring more of the target market to pay attention to a whole new much longer ad material.

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Tips for first-time tourists to Mexico City

• As with many countries located near the equator, Mexico has only two seasons: dry and rainy. Present-day Mexico City, while situated in a valley, is located in the northern part of the country, which means the weather is a bit cooler. Visiting the metropolis during the traditional summer months of March to May means experiencing temperatures of around 10-30 degrees Celsius, with light to … Continue reading Tips for first-time tourists to Mexico City