Ads & Ends
Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow! Ang tapang! (How brave!) Very rarely will you encounter storyboards that tackle issues such as this. It’s very real and common — yet, nobody dares talk about it.”
Continue reading “Nido in a more contemporary context”
GLOBE TELECOM’S #CreateCourage branded film “Mask” has been shortlisted at the Tangrams Effectiveness@Spikes Awards, an Asia-Pacific award which honors outstanding marketing strategies that deliver remarkable business results.
Continue reading “Honors for Globe’s “#CreateCourage” Rogue One campaign”
SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with hateful videos on YouTube.
Continue reading “Google: machine learning may fix ad placement dispute”
VIDEO-SHARING platform YouTube Philippines recently released its list of Top 10 ads for the second half of 2016 — a list that included sentimental stories and a lot of song-and-dance.
Continue reading “YouTube’s Top 10 Ads in the second half of 2016”
BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign “filling the air with the spirit of gratitude and the promise of continued and improved service to Filipino travelers,” according to a company press release.
Continue reading “AirAsia thanks its customers”