McCann Worldgroup wins Cannes awards for radio

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Nanette Franco-Diyco

AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label it as providential that McCann received two priceless international Cannes awards the following week from across the continent for two advertising campaigns. Continue reading “McCann Worldgroup wins Cannes awards for radio”

Effective humor behind a serious product

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Nanette Franco-Diyco

I HAVE BEEN noticing a few teaser ads on television that entice the viewer to follow the story on social media. Quite predictably, what’s left to see would be the hard-sell pitch for the viewer whose attention the TV teaser ad has captured. It’s a good media strategy, luring more of the target market to pay attention to a whole new much longer ad material.

Continue reading “Effective humor behind a serious product”