FILIPINOS still love heartfelt stories — after all, Globe Telecom’s “Choose Courage” ad sat atop the Youtube Ads Leaderboard for the first half of 2017, with 7.2 million views as of this writing. Continue reading “Stories about a brave girl and a break-up are the most popular online ads”
GLOBE TELECOM’S #CreateCourage branded film “Mask” has been shortlisted at the Tangrams Effectiveness@Spikes Awards, an Asia-Pacific award which honors outstanding marketing strategies that deliver remarkable business results.
Ads & Ends
OVER THE WEEKEND in Pattaya, Thailand, Globe won a precious silver award in the 19th Adfest, a prestigious advertising awards-giving body in the Asian region, for its interactive viral video. This material, produced by Publicis Jimenez Basic, was for #CreateCourage — Rogue One: A Star Wars Story, celebrating Globe’s partnership with Disney.
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AMID THE PROLIFERATION of all sorts of commercials during Christmas, there were two beautiful digital ads that touched many a heart during the holidays. Continue reading “Two precious promo ads that should not be missed”
EVERY 40 seconds, a life is lost to suicide, making it the second leading cause of death among 15- to 29-year olds globally, according to the World Health Organization. In addition to this, depression is the predominant cause of illness and disability for both boys and girls aged 10 to 19. Continue reading “Hope in 40 seconds of video”