SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with hateful videos on YouTube.
LONDON — Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said Tuesday it was introducing new tools to give firms greater control.
By Zsarlene B. Chua GOOGLE Philippines recently revealed a study how mobile devices — tablets, phablets, phones, etc. — affect the Filipino consumer behavior and turn them into “supershoppers,” or shoppers who’ve done their research and are therefore more informed and efficient. Paris-based global market research and consulting firm IPSOS conducted the “Micro-moments” survey during the first half of the year which covered the entire … Continue reading Pinoy ‘supershoppers’
By Shira Ovide, Bloomberg Gadfly
WHEN SURFING the Web or your favorite apps, it’s hard not to notice the nudges to pony up for a subscription to Spotify, the local newspaper or Hulu. The nagging demonstrates how companies in the business of TV, journalism and music are breaking up with advertising, which has been much of the media industry’s best friend for decades.
GOOGLE on Tuesday unveiled redesigned ad products aimed at catching eyes on mobile devices and enticing people with nearby offerings at just the right moments.