Getting The Edge In Professional Selling
Terence A. Hockenhull
THE TELEPHONE can be effectively used to support a sale; but its effectiveness in conducting a “full sale” is debatable. If the product is a well-known brand, sold at a very low price, or the customer is simply ordering or reordering a consumable, it can save an enormous amount of time and energy, negating the need for a face-to-face sales meeting. In all other cases, the salesperson will have to discuss the product (or service) in detail and this will almost certainly entail a sales presentation or meeting.
Continue reading “Using the telephone to sell”
FILIPINOS still love heartfelt stories — after all, Globe Telecom’s “Choose Courage” ad sat atop the Youtube Ads Leaderboard for the first half of 2017, with 7.2 million views as of this writing. Continue reading “Stories about a brave girl and a break-up are the most popular online ads”
By Michael Angelo S. Murillo
PRIDING ITSELF WITH having made air travel more accessible, Cebu Pacific has continuously come up with activities and programs to communicate that flying is for everyone. Recently, the country’s largest carrier held the sixth edition of its “Juan for Fun Backpacking Challenge” that had participants going on a seven-day race across the country. Continue reading “Making every Juan fly”
WHEN Charo Santos-Concio was starting out as an actress — she has been in showbiz now for 28 years — after she bought her mother a house, she rewarded herself with a diamond ring for all her hard work. Continue reading “Why Charo Santos invests in diamonds”
The daughter of deceased Brazilian artist Lygia Pape says LG Electronics, Inc. is using images of one of her mother’s works without permission for a smartphone marketing campaign, despite being told not to do that.
Continue reading “Brazilian artist’s daughter claims LG stole images for phone Ads”