Terms of engagement

Getting the edge in professional selling Terence A. Hockenhull Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective investigation skills. Assumptions about the client’s needs are usually made and products or services are frequently presented long before there is a clear understanding of the client’s requirements. This often results in the salesperson facing a customer who is … Continue reading Terms of engagement

McCann Worldgroup wins Cannes awards for radio

Ads & Ends
Nanette Franco-Diyco

AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label it as providential that McCann received two priceless international Cannes awards the following week from across the continent for two advertising campaigns. Continue reading “McCann Worldgroup wins Cannes awards for radio”