Ads & Ends
Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow! Ang tapang! (How brave!) Very rarely will you encounter storyboards that tackle issues such as this. It’s very real and common — yet, nobody dares talk about it.”
Continue reading “Nido in a more contemporary context”
Getting the edge in professional selling Terence A. Hockenhull Every salesperson knows he should be asking questions; sadly, very few drive their sales calls with effective investigation skills. Assumptions about the client’s needs are usually made and products or services are frequently presented long before there is a clear understanding of the client’s requirements. This often results in the salesperson facing a customer who is … Continue reading Terms of engagement
By Michael Angelo S. Murillo, Reporter
MOUNTAIN DEW’S recognized reputation as a brand championing passion and having fun was put front and center recently as it set up in the country the first-ever Dew Nation HQ Adrenaline Park.
Continue reading “Passion-driven”
Ads & Ends
AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label it as providential that McCann received two priceless international Cannes awards the following week from across the continent for two advertising campaigns. Continue reading “McCann Worldgroup wins Cannes awards for radio”
GOOGLE’S record-breaking €2.4-billion ($2.7-billion) European Union fine could end up being just a fraction of the costs from the EU’s demand that it stop skewing search results to favor its own shopping site.
Continue reading “Google fine is small change compared with EU’s bigger threat”