How Oppo plans to stand out in a crowded smartphone market

By Zsarlene B. Chua, Reporter While 2016 has been a very busy year for Chinese mobile phone brand, OPPO, 2017 may prove to be even more so as the country’s marketing manager unveiled parts of its beefed up marketing strategy for the year which includes a “big event for every month” and a flagship phone launch within the first quarter. “Competition is tight and we … Continue reading How Oppo plans to stand out in a crowded smartphone market

Attempting to use Pokemon GO in the Philippines

By Zsarlene B. Chua

FOR PEOPLE who grew up in the 1990s, Pokemon was a fixture in their lives. Our generation played with the cards and video games, and watched the cartoons. (My brother and I played Pokemon Red and Blue in Japanese using our Gameboy Color.) This all involved finding, training, and pitting “pocket monsters” against each other.

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