FILIPINOS still love heartfelt stories — after all, Globe Telecom’s “Choose Courage” ad sat atop the Youtube Ads Leaderboard for the first half of 2017, with 7.2 million views as of this writing. Continue reading “Stories about a brave girl and a break-up are the most popular online ads”
MUMBAI, INDIA — A plus-sized Indian woman is challenging body stereotypes and defying internet trolls with a series of yoga videos that are proving a hit on social media. Continue reading “The Indian woman defying body stereotypes through yoga”
VIDEO-SHARING platform YouTube Philippines recently released its list of Top 10 ads for the second half of 2016 — a list that included sentimental stories and a lot of song-and-dance.
By Shira Ovide and Rani Molla, Bloomberg Gadfly
REMEMBER this moment in five to 10 years, when it becomes obvious the television industry is in trouble. Continue reading “US TV loses its grip on eyeballs and the ads that want them”
By Zsarlene B. Chua, Reporter
Children’s milk brand Nido has topped the YouTube Philippine’s Ad Leaderboard for the first half of 2016 with its animated Mother’s Day ad, “A Mommy’s Sacrifice.”