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Nido in a more contemporary context

Ads & Ends Nanette Franco-Diyco Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...

Honors for Globe’s “#CreateCourage” Rogue One campaign

GLOBE TELECOM’S #CreateCourage branded film “Mask” has been shortlisted at the Tangrams Effectiveness@Spikes Awards, an Asia-Pacific award which honors outstanding marketing strategies that deliver...

Google: machine learning may fix ad placement dispute

SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with...

YouTube’s Top 10 Ads in the second half of 2016

VIDEO-SHARING platform YouTube Philippines recently released its list of Top 10 ads for the second half of 2016 — a list that included sentimental...

AirAsia thanks its customers

BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign “filling the air with the spirit of gratitude and...

Ride-hailing firm Grab pulls gory Indonesia ad

JAKARTA — Ride-hailing start-up Grab has withdrawn an advertisement in Indonesia after the video’s portrayal of a woman covered in blood sparked an online...

Pairing off with Coca-Cola

Ads & Ends Nanette Franco-Diyco Working for Coca-Cola, creative agencies McCann Worldgroup, Ogilvy One, and Visual Latina have all come up with different executions which together...

Facebook sidesteps ad-blocking on desktop computers

SAN FRANCISCO — Facebook on Tuesday began letting marketing messages slip past ad-blocking software on desktop computers. The update to the leading social network’s advertising...

Google and Facebook killed free media with ad domination

By Shira Ovide, Bloomberg Gadfly WHEN SURFING the Web or your favorite apps, it’s hard not to notice the nudges to pony up for a...

Perfume makers spend $800 million on ads that apparently stink

LITTLE EVER CHANGES in the perfume industry. Shoppers still get spritzed as they walk through department stores, sexy ads are still the norm, and...

Inauguration Day made more memorable

Ads & Ends Nanette Franco-Diyco THE EXTENSIVE COVERAGE of the inauguration of President Duterte in Malacañang, which segued to that of Vice-President Robredo’s at the Quezon...

Red Bull apologizes to Indonesia over offensive ad

JAKARTA — Red Bull has publicly apologized for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy...

Can you sell scents without the sex?

By Kim Bhasin FLOATING ON A little raft in an idyllic cove off Capri, a muscular man in a skimpy swimsuit stands over a woman...

Para laging good vibes

Ads & Ends Nanette Franco-Diyco I MUST CONFESS that my tolerance for even the most common pain is zero. At the slightest hint of oncoming pain,...

How macho ads for assault rifles might backfire

By Erik Larson, Bloomberg “FORCES OF OPPOSITION bow down. You are single-handedly outnumbered.” That’s how one advertisement reads for a semiautomatic rifle made by Bushmaster,...

No Trump ads: BuzzFeed says candidate ‘hazardous’

WASHINGTON — BuzzFeed has terminated an advertising deal with the Republican Party, saying presumptive presidential nominee Donald Trump is “hazardous to our health,” the...

Calvin Klein underwear ad causes stir

NEW YORK — A new Calvin Klein underwear ad has caused a stir in America because it features a photo taken from underneath a...

Web video redefines itself as TV to win bigger slice of ad...

WITH THEIR SIGHTS set on a $63-billion TV advertising market, streaming video services like Hulu and Crackle are now defining themselves as TV networks,...

Humorous ads targeting Muslim stereotypes debut on NY subway

HUMOROUS ADS for a documentary film that aims to promote understanding and tolerance of Muslims went up in New York subways on Monday after...

Watch and earn

By Nickky Faustine P. de Guzman A WOMAN’S CELLPHONE hovers above everyone else’s heads. Another girl has found a tiny space to put out her...

Amazon uses cute animal videos to woo shoppers in ad uptick

AMAZON.COM, Inc. is not above the surefire trick of using cute animals to woo shoppers. The world’s largest online retailer is spending more money on...

Yazz ads zing with stars

Ads & Ends — Nanette Franco-Diyco AFTER A TEXT that I received over the weekend suggesting that I download “a fascinatingly cute ad campaign that...