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Dare to hire!

I CAME ACROSS a digital ad — #DareToHire: Special — that struck me as truly being actionable, giving corporations a suggestion of great opportunities...

What is ‘selling’?

A DEFINITION of “selling” found on the internet reads, “Give or hand over (something) in exchange for money.” Is this really what it means?...

Coco cools with Bear Brand Choco

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Asking the right questions

Getting the edge in professional selling Terence A. Hockenhull I DISCUSSED sales collaterals and made the point that they rarely play any significant role in winning...

Recipe for sexy: lean meat and an active lifestyle

WHAT DO ACTORS Gerald Anderson, Paolo Avelino, and Matteo Guidicelli have in common, aside from their profession? Thanks to their pretty faces and chiseled...

Summer billboards that appeal to Millennials

Ads & Ends Nanette Franco-Diyco Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...

Pretty brochures; pretty useless!

Getting The Edge In Professional Selling Terence A. Hockenhull Last month, I conducted a review of our sales collaterals. 2016 saw us give away umbrellas, coffee...

For good professional makeup artists only

CELEBRATING THE “long and solid relationship” between the country’s makeup artists and arguably the country’s largest department store, the SM Store Beauty section has...

Dare to hire!

Ads & Ends Nanette Franco-Diyco I CAME ACROSS a digital ad -- #DareToHire: Special -- that struck me as truly being actionable, giving corporations a suggestion...

What is ‘selling’?

Getting The Edge In Professional Selling Terence A. Hockenhull A DEFINITION of “selling” found on the internet reads, “Give or hand over (something) in exchange for...

‘Adulting’ duties: paying bills, pursuing passions

By Nickky Faustine P. de Guzman IN THE AGE of memes and selfies, millennials are called many things: spoiled, shallow, social media addicts, lazy, and...

Coco cools with Bear Brand Choco

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Asking the right questions

Getting the edge in professional selling Terence A. Hockenhull I DISCUSSED sales collaterals and made the point that they rarely play any significant role in winning...

Recipe for sexy: lean meat and an active lifestyle

By Nickky Faustine P. de Guzman WHAT DO ACTORS Gerald Anderson, Paolo Avelino, and Matteo Guidicelli have in common, aside from their profession? Thanks to...

Summer billboards that appeal to Millennials

Ads & Ends Nanette Franco-Diyco Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...

Pretty brochures; pretty useless!

Getting The Edge In Professional Selling Terence A. Hockenhull Last month, I conducted a review of our sales collaterals. 2016 saw us give away umbrellas, coffee...

Google: machine learning may fix ad placement dispute

SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with...

April fool’s advert no joke for Turkish sweet giant

ANKARA — An April fool’s day advert from the Turkish confectionery giant whose stable includes top brands Godiva and McVitie’s has proved to be...

TBWA wins Agency of the Year Award

Ads & Ends Nanette Franco-Diyco TBWASantiago Mangada Puno, which already broke records by winning five Agency of the Year awards (in 2003, 2004, 2005, 2010, 2011),...

The importance of cross selling

Getting The Edge In Professional Selling Terence A. Hockenhull LARGE COMPANIES which carry hundreds of different items will often task individuals to sell specific lines or...

Saving Cool Britannia image from Brexit bruise

LONDON — Brexit challenges Britain’s global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as...

Snap a photo of a receipt, get a rebate

IT’S A NOVEL IDEA, taking a photo of one’s grocery receipt and uploading it to an app which will then give the user rebates...

YouTube’s Top 10 Ads in the second half of 2016

VIDEO-SHARING platform YouTube Philippines recently released its list of Top 10 ads for the second half of 2016 — a list that included sentimental...

Google tools up to fix ads in wrong places

LONDON — Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said Tuesday it was introducing new...

Might of the determined

By Michael Angelo S. Murillo ATHLETIC APPAREL brand Under Armour stages the Philippine leg of its regional fitness challenge, “Test of Will,” this weekend, the...

Kylie Padilla joins Watsons endorsers

ASIAN HEALTH and beauty retailer Watsons has announced the inclusion of actress Kylie Padilla into the ranks of Watsons-label brands many endorsers: actor Edu...

The Avon Lady’s Makeover

JACI TISCHLER applies her Mary Kay lipstick in her Mary Kay T-shirt behind the wheel of her pink Mary Kay Chevy Cruze. She’s come a...

TV and digital media for cool Nestlé Temptations

Ads & Ends Nanette Franco-Diyco PASSIONATE LIFE EPICUREANS — this is what Kristia Somera-Requinto, Nestlé Ice Cream consumer marketing manager, calls the target market of the...

Planning an account campaign sale

Getting The Edge In Professional Selling Terence A. Hockenhull LAST WEEK, I discussed how complex sales which offer big rewards require a significant investment in terms...

Fish for Lent

LAUNCHED in time for Lent, the new McDonald’s Fish and Fries is making a case for people who love to eat fish and for...

Saint Laurent ordered to remove ‘degrading’ posters

PARIS -- France’s advertising regulator has ordered fashion house Saint Laurent to remove posters of extremely thin models in “degrading” poses after an outcry...

Stop exercising and start training

By Michael Angelo S. Murillo This weekend, global sports apparel brand Nike starts its Nike Training Club (NTC) classes, offering a program which gives more...

Designed for the Rogin-E man

By Michael Angelo S. Murillo LOOKING TO strengthen its recall among its target customers, multivitamin supplements brand Rogin-E recently held its first “man convention” (ManCon)...

Milo scores big on activation and advocacy

Ads & Ends Nanette Franco-Diyco I LIKE THE commercials done with James Reid as the major talent or endorser. I think he acts his natural self...

Holding on to valuable customers

Getting The Edge In Professional Selling Terence A. Hockenhull A SALES FORCE tasked with increasing sales by an additional 20% within a relatively short time frame...

Design tilt asks how to ‘inspire humanity through design’

ADOBO MAGAZINE is getting those in the creative and design professions sizzling to flex their artsy muscles in this year’s adobo Design Awards Asia...

Soleus adding to its brand DNA

By Michael Angelo S. Murillo Known as the brand that brought “everything you need and nothing you don’t” to running watches, Soleus Watches is adding...

Beauty collab at the club

In the world of fashion, music, and even sports, collaboration is a favorite buzzword. Artists from different musical genres can whip up a one-of-a-kind record...

German honey brand goes after mid market with smaller options

GERMANY’S PREMIER honey brand, Langnese Honey, has now reached the Philippines — its 12th market in Asia — bringing nine-decades of expertise in all...

Watsons starts the year with whitening promo

FOR THE second time, health and beauty retailer Watsons Philippines is running its Big White Blowout promotion featuring sales and deals for most of...

Dove’s ‘Real Beauty is Universal’

Ads & Ends Nanette Franco-Diyco “THE WORLD OVER is experiencing a real movement towards liberating the definitions of beauty and we want women everywhere to celebrate...

Delivering an effective sales presentation

Getting The Edge In Professional Selling Terence A. Hockenhull LAST WEEK, we talked about developing presentations, the importance of knowing your audience and whether the purpose...

How Oppo plans to stand out in a crowded smartphone market

By Zsarlene B. Chua, Reporter While 2016 has been a very busy year for Chinese mobile phone brand, OPPO, 2017 may prove to be even...

Johnnie Walker keeps on walking

Following its successful “Keep Walking” campaign last year, Scotch whisky brand Johnnie Walker has launched the second phase of what will be a long-standing...

Trump’s China trademarks risk constitutional crisis, experts say

BEIJING — US president-elect Donald Trump has at least 45 trademark applications pending in China, AFP has learned, each of which could potentially violate...