Home Tags Nanette Franco-Diyco

Tag: Nanette Franco-Diyco

Nido in a more contemporary context

Ads & Ends Nanette Franco-Diyco Renowned television director Henry Frejas said it all as he first saw the Nido Protectus 3+ storyboard of Publicis Manila: “Wow!...

McCann Worldgroup wins Cannes awards for radio

Ads & Ends Nanette Franco-Diyco AFTER AN UNBELIEVABLE accusation fell onto the doorstep of McCann Worldgroup Philippines, communicated only through a press conference, one might label...

Top admen share creativity hacks with students

Ads & Ends Nanette Franco-Diyco INTERSESSION, the counterpart of a summer session at the Ateneo which is now in the midst of its new school calendar,...

Nescafé Gold goes regional

Ads & Ends Nanette Franco-Diyco I CAUGHT the newly launched 30-second commercial of Nescafé Gold during the weekend. Everything about it is beautifully high-end — from...

Magnolia Chicken, Pambansang Manok

Ads & Ends Nanette Franco-Diyco TALK ABOUT HERITAGE! The Magnolia Chicken brand team and Publicis JimenezBasic brought together three of the country’s Miss Universe winners —...

KFC Philippines appoints its own Filipino Colonel

Ads & Ends Nanette Franco-Diyco THE NEW CREATIVE agency of KFC Philippines, Ogilvy & Mather, launched for the first time what they call the Filipino Colonel...

Effective humor behind a serious product

Ads & Ends Nanette Franco-Diyco I HAVE BEEN noticing a few teaser ads on television that entice the viewer to follow the story on social media....

Manulife weds creativity and marketing

Ads & Ends Nanette Franco-Diyco THERE ARE three new Manulife ad films on Facebook and YouTube. Each involves and captivates the viewer in such different creative...

Absolute love is pure

Ads & Ends Nanette Franco-Diyco I FIRST CAUGHT a 30-second television commercial of Judy Ann Santos and her first-born child, Yohan, that simply spelled loving fun...

Magical realism for Nido

Ads & Ends Nanette Franco-Diyco MAGICAL REALISM was what Joel Limchoc attained in his recent directorial work on a Nido Fortigrow TV commercial. The ad, released...

Jollibee blends Mother’s Day and Graduation Day

Ads & Ends Nanette Franco-Diyco CREATIVE AGENCY MCCANN Worldgroup calls it its Jollibee brand love series, referring to its Kwentong Jollibee vignettes inspired by real-life stories...

Dare to hire!

I CAME ACROSS a digital ad — #DareToHire: Special — that struck me as truly being actionable, giving corporations a suggestion of great opportunities...

Coco cools with Bear Brand Choco

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Summer billboards that appeal to Millennials

Ads & Ends Nanette Franco-Diyco Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...

Dare to hire!

Ads & Ends Nanette Franco-Diyco I CAME ACROSS a digital ad -- #DareToHire: Special -- that struck me as truly being actionable, giving corporations a suggestion...

Coco cools with Bear Brand Choco

Ads & Ends Nanette Franco-Diyco IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...

Summer billboards that appeal to Millennials

Ads & Ends Nanette Franco-Diyco Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...

Realism with Biogesic

Ads & Ends Nanette Franco-Diyco I WILL never forget one of the many advertising and public relations basics which the late communications guru and ad...

TBWA wins Agency of the Year Award

Ads & Ends Nanette Franco-Diyco TBWASantiago Mangada Puno, which already broke records by winning five Agency of the Year awards (in 2003, 2004, 2005, 2010, 2011),...

Globe creates love that moves

Ads & Ends Nanette Franco-Diyco OVER THE WEEKEND in Pattaya, Thailand, Globe won a precious silver award in the 19th Adfest, a prestigious advertising awards-giving body...

Birch Tree challenges as ‘everybody’s milk’

Ads & Ends Nanette Franco-Diyco BIRCH TREE Fortified was recently launched in the huge milk category, where consumers are always on the lookout for more affordable...

TV and digital media for cool Nestlé Temptations

Ads & Ends Nanette Franco-Diyco PASSIONATE LIFE EPICUREANS — this is what Kristia Somera-Requinto, Nestlé Ice Cream consumer marketing manager, calls the target market of the...

Breeze washes stains with big hearts

Ads & Ends Nanette Franco-Diyco FOR SEVERAL MONTHS now, we have seen one TV commercial after another from Unilever’s Breeze coaxing mothers not to be alarmed...

Globe Postpaid launches The Plan

Ads & Ends Nanette Franco-Diyco WE ARE IN the season of Lent. Many people have armed themselves with books that set them on meditative routes, slowly...

Milo scores big on activation and advocacy

Ads & Ends Nanette Franco-Diyco I LIKE THE commercials done with James Reid as the major talent or endorser. I think he acts his natural self...

Jollibee adds to Valentine joys

Ads & Ends Nanette Franco-Diyco THE CELEBRATION of Valentine’s Day has truly peaked. The day celebrating love saw a lot of blazing red dresses, shirts, pants,...

Tourism to touch the heart

Ads & Ends Nanette Franco-Diyco I caught the launch of the new tourism campaign during the Miss Universe pageant. It’s an emotional segue from the past...

Dove’s ‘Real Beauty is Universal’

Ads & Ends Nanette Franco-Diyco “THE WORLD OVER is experiencing a real movement towards liberating the definitions of beauty and we want women everywhere to celebrate...

Billboards have a heyday in humongous traffic jams

Ads & Ends Nanette Franco-Diyco WHILE EVERYONE HOLLERS in frustration day in and day out over the unbelievable traffic in the metropolis, big advertisers have taken...

Bear Brand Adult Plus overcomes challenges

Ads & Ends Nanette Franco-Diyco DURING THE final week of the year just ended, I asked Raul Castro, chairman and CEO of McCann Worldgroup Philippines, what...

Bench barbers creativity

Ads & Ends Nanette Franco-Diyco THE TWO digital films produced by TBWASantiago Mangada Puno that were launched last week are powerfully inspiring. These campaigns were perceived...

Two precious promo ads that should not be missed

Ads & Ends Nanette Franco-Diyco AMID THE PROLIFERATION of all sorts of commercials during Christmas, there were two beautiful digital ads that touched many a heart...

ABS-CBN Christmas ads: Values and exaltation

Ads & Ends Nanette Franco-Diyco A FEW CHRISTMAS ADS this year in the country have selected to lean strongly on values. Topping these is the...

Amazing PLDT HOME Fibr’s expansion

Ads & Ends Nanette Franco-Diyco THERE ARE MORE and more advertising gems that are launched and that instantly catch the attention and excitement of their target...

Top Araw Values Awards

Ads & Ends Nanette Franco-Diyco “THE AD Foundation’s Araw Values Awards is the only competition in the whole world that recognizes the importance of values in...

RiteMed cites true heroes

Ads & Ends Nanette Franco-Diyco TWO MONTHS AGO, RiteMed released a two-minute advocacy ad on social media entitled “Pagpupugay” (A Tribute). International award-winning director Brillante Mendoza...

Lactezin wins unadulterated approval

Ads & Ends Nanette Franco-Diyco WE HAVE BEEN bombarded this year with many TV and digital ads that promise a cure for the eternal problem of...

Choose to flow your best!

ADS & Ends Nanette Franco-Diyco My own family has been using Wilkins drinking water for years. As far back as I remember, its advertising thrust has...

It’s more fun in the Philippines! And then… ???

Ads & Ends Nanette Franco-Diyco THE MULTI-AWARDED integrated marketing campaign of creative agency BBDO excelled in terms of longevity and effectiveness. The campaign’s battlecry “It’s more...

Goldilocks celebrates its 50th anniversary

Ads & Ends Nanette Franco-Diyco THE OPENING frames immediately trumpet a great celebration. You see it; you hear it; you feel it. Enter frame, this celebrity...

Selecta enhances Christmas spirit

Ads & Ends Nanette Franco-Diyco WE TAKE the same infectious delight over Christmas lanterns, Christmas songs, Christmas trees, Christmas colors, Christmas lights — and numerous...

Jollibee celebrates real love

Ads & Ends Nanette Franco-Diyco THE NEWLY LAUNCHED digital and television commercials of Jollibee’s Burger Steak express how someone who’s deeply in love really knows it’s...

MAXX to the max!

Ads & Ends Nanette Franco-Diyco I REMEMBER VISITING decades ago a big confectionery plant in Libis that was churning out Halls menthol candies in various flavors,...

A wake up call before Christmas

Ads & Ends Nanette Franco-Diyco AS I WAS monitoring the local channels’ morning shows for possible launches of new commercials last Tuesday, I happily caught what...

BDO finds ways

Ads & Ends Nanette Franco-Diyco “HUNDREDS OF AUDITIONS, three tries to win the crown, Now I’m here! “All my life, I find ways to make it. So when...